Overview of Tourism to Africa - with reference to the Asian and Japanese outbound markets
Developed as a collaborative effort of the UNDP and the UNWTO in response to the policy recommendations issued at the fifth Africa-Asia Business Forum (AABF V) and the acceleration of the implementation of the Yokohama Action Plan in the area of tourism development, the report intends to serve as a reference for policy makers and tourism businesses in realizing the tourism potential in Africa with the focus on the Asian, particularly on Japan’s, outbound market by conducting an analysis of the tourism trends, evaluation of tourism products, and review of tour business development practices in Africa.
Table of Contents:
1. Introduction
1.1 The importance of tourism for Africa’s development
1.2 Study brief: Tokyo International Conference on African Development
1.3 Study method
1.4 Policy Recommendations for the Sustainable Development and
Promotion of Tourism in Africa
2. Africa’s tourism in context
2.1 Africa’s tourism economy
2.2 Current and future performance
2.3 External factors influencing tourism
2.4 Market structure and demand conditions
2.4.1 Key source markets
2.4.2 Key market segments
2.4.3 Market drivers
2.4.4 The Japanese market in Africa
2.5 Africa’s tourism competitiveness
2.6 Key resources and potential
2.7 Support services
2.8 Industry maturity
2.9 Major tourism initiatives
3. The business of tour operating in Africa
3.1 Survey methodology
3.2 Key regions and countries covered
3.3 Profile of tours
3.4 Preferred partner relationships
3.5 Marketing and distribution
3.6 Africa’s positioning and competitive advantages and disadvantages
3.7 Africa’s tourism performance
4. Summary recommendations for policy makers and tour operators involved
in Asian outbound tourism to Africa
Annex A: Report on Interviews with opinion leaders in selected African countries
Annex B: Examples of tour packages being sold in various key markets
Annex C: Directory of tourism organizations and associations in Africa
>> Full Study Download: English Version
>> Full Study Download: Japanese Version
Should you require a printed version, kindly forward your contact details (name, organization, postal address including country and postal code) to Fouzia.Habib-Uddin@undp.org with a subject heading “Request for “Overview of Tourism to Africa””.
Please also indicate whether you have participated in AABF V, JATA World Tourism Congress & World Travel Fair 2009 and/or Ai Tourism Investment Summit 2010. The printed report will be dispatched on a first-come first-served basis until the stock is exhausted.
Africa's Silk Road - China and India's New Economic Frontier
China and India’s new-found interest in trade and investment with Africa—home to 300 million of the globe’s poorest people and the world’s most formidable development challenge— presents a significant opportunity for growth and integration of the Sub-Saharan continent into the global economy. Africa’s Silk Road finds that China and India’s South-South commerce with Africa is about far more than natural resources, opening the way for Africa to become a processor of commodities and a competitive supplier of goods and services to these countries—a major departure from its long-established relations with the North. A growing number of Chinese and Indian businesses active in Africa operate on a global scale, work with world class-technologies, produce products and services according to the most demanding standards, and foster the integration of African businesses into advanced markets.
There are significant imbalances, however, in these emerging commercial relationships. These can be addressed through a series of reforms in all countries:
- “At-the-border” reforms, such as elimination of China and India’s escalating tariffs on Africa’s leading exports, and elimination of Africa’s tariffs on certain inputs that make exports uncompetitive.
- “Behind-the-border” reforms in Africa, to unleash competitive market forces and strengthen its basic market institutions.
- “Between-the-border” improvements in trade facilitation mechanisms to decrease transactions costs.
- Reforms that leverage linkages between investment and trade, to allow African businesses to participate in global production networks that investments by Chinese and Indian firms can generate.